ChatGPT now shows ads next to some answers. A buyer can see a paid ad of your competitor in the same conversation where they ask about your category. The Ads page shows what these ads mean for your brand. It reads the ChatGPT conversations of your scenarios and shows who advertises, where, and how often. Genezio shows the page only for a brand that has ad data. Ads appear only in ChatGPT. Select ChatGPT in the models filter to see them.

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Why this page is important

A paid ad can take the attention of a buyer before they read the answer. You need to know three things:
  • Which advertisers bid on the topics that you care about.
  • Which of these advertisers are your competitors.
  • Which conversations show an ad but do not name your brand.

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Read the KPIs

The top of the page gives a short summary and these KPIs:
  • Advertisers: how many advertisers showed an ad in the selected dates.
  • Ad coverage: the share of the ChatGPT conversations that showed at least one ad.
  • Not in the answer: the share of the conversations with ads that do not name your brand. A high value means that a buyer sees an ad and does not see you.
  • Your share of ads: the part of all ad occurrences that belong to your brand.
One conversation can show more than one ad. Thus, the number of ad occurrences can be higher than the number of conversations.

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See the advertisers

The advertiser table lists each advertiser with its conversations, its share, and its ads. Search for an advertiser by name or sort the table by a column. The chart of the ad visibility shows each week for your brand, for your competitors, and for the other advertisers. It shows who gains ad space over time. Select an advertiser to open a drawer. The drawer shows the ads of this advertiser, its topics, and its conversations. If the advertiser is not yet a competitor, you can track it as a competitor from the drawer.

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See your own ads

If your brand runs ads, the Your ads section shows them. You can order them from the top ads to the worst ads. Use this order to find the message that works and the message that does not.

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See the topics and scenarios with ads

The topic table and the scenario table show where ads appear. Each row gives the share of the conversations that show an ad. Select a topic or a scenario to see:
  • The top three advertisers of that topic or scenario.
  • The ad visibility over time.
  • The newest conversations, with the ad as ChatGPT shows it.
You can use these results to decide where you must make your content stronger first.

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Export the data

Use Export to download the advertisers, the ads, the topics, or the scenarios as a CSV file. You can then use the data in your own report.

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Next steps