Why it is important
Prose tells a model what you say. Structured markup tells the model what the page is. Without markup, an engine must find the type of the page from the text alone. For example, the page can be a product, a recipe, a how-to, or a review. The engine is frequently wrong. The markup also controls whether a page can get a rich result. A product page without markup cannot show a price or a rating. This is true even when the page is very good.Use the markup
Open an article. You can read, copy, or edit its markup. Paste the markup into your CMS as a JSON-LD block in the<head> of the page. If your CMS has a structured-data field, paste the markup there.
What Genezio generates
Genezio builds the markup from your article and your brand. The type of the article selects the schema.org type:Edit the markup
The generated markup is a start. Sometimes you know facts that Genezio does not know. Edit the markup directly on the article. You can set the page URL, the main image, and the official profiles of your brand (for example, your LinkedIn page) in a short form. You can also open the full script in an editor and change any property. You can paste the full script element or only the JSON. When you edit the full script, the card shows Edited. Genezio does not change your edits when the text of the article changes. Click Reset to generated to go back to the markup that Genezio built from the text. The editor tells you when the markup does not have a property that a rich result needs. For example, for a product, Google also needsoffers, review, or aggregateRating before the page can get a rich result. Thus, you do not have to find the problem in a search console some weeks later.