How the concepts connect
- A brand is the item that buyers ask about.
- A topic is a subject that buyers ask about.
- A scenario is one realistic way to ask about a topic.
- When Genezio runs a scenario on an answer engine, the result is a conversation. Each metric comes from conversations.
What Genezio finds in an answer
In each answer, Genezio finds these items:- Citations: the sources that the answer uses.
- Competitors: the brands that the answer names as alternatives.
- Perceptions: the claims that the answer makes about you.