Your team, in a room with your own recommendation data
Free video teaches the category in the abstract. Vendor certifications test whether you can drive someone's dashboard. Neither one puts your marketing team in a room with your own recommendation data.
Ground Truth
The keyword is the same. The answer is not.
A baseline, and the assumption that GEO is just SEO permanently dead. The room writes one of your own personas, then we run the same question twice, generic and as that persona, side by side.
Becoming the Answer
Two readers, one page. Write for one and you fail the other.
A written standard for what a citable page looks like in your category, and a structure for your site, not a list of gaps. The exercise is a prediction game played against your real citation data.
Closing the Loop
Where the analysis stops being a report.
A 90-day plan with names and dates, and briefs that specify which page, which format, which claim, on which domain, and what it should move.