AI Recommendation Score
A metric measuring how frequently and favorably AI engines recommend your brand when users ask for product or service suggestions in your category.
Detailed Explanation
AI Recommendation Score quantifies your brand's performance in one of the most valuable AI visibility scenarios: direct recommendations. When users ask AI assistants for suggestions—'What's the best...', 'Can you recommend...', 'What should I use for...'—the brands mentioned in the response have a significant advantage. The AI Recommendation Score measures not just whether you're mentioned, but how prominently (first, second, third?), how frequently (in what percentage of relevant queries?), and how favorably (with what context and sentiment?). This metric is crucial because recommendation queries often indicate high purchase intent. A strong AI Recommendation Score means AI assistants are actively promoting your brand to potential customers. Improving this score requires building authority, ensuring accurate brand information, and optimizing for the specific types of recommendation queries relevant to your business.
Examples
Your brand appears in the top 3 recommendations for 75% of queries about your product category
AI assistants describe your product with specific benefits when recommending it
Your recommendation score is higher than key competitors for strategic query types
Why It Matters
Recommendation queries represent high-intent users actively seeking solutions. A strong AI Recommendation Score means AI assistants are driving qualified leads to your brand, directly impacting pipeline and revenue.
Related Terms
AI Visibility
The measure of how often and how prominently your brand appears in AI-generated responses across conversational AI platforms like ChatGPT, Claude, Perplexity, and Gemini.
AI Competitive Analysis
Evaluating how your brand's AI visibility compares to competitors. This includes mention frequency, recommendation rates, and sentiment across AI platforms.
AI Mention Sentiment
The emotional tone and context in which AI engines mention your brand. Positive sentiment in AI responses drives better conversion and brand perception.
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