The score is accurate as a measurement of the questions that you asked, on the answer engines that you selected, in the period of the runs. It is not accurate as a universal statement about your brand. No number of that type exists.

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What the score represents

The score comes from real answers, from real answer engines, to questions that you defined. Genezio does not model or estimate any part of it. Genezio makes each data point from conversations that you can open and read. This is the strength of the score. When a number surprises you, you can examine the answers that it comes from.

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What the score depends on

Your set of questions. When you change the scenarios, the number changes. This behavior is correct, because you measure a different thing. But it also means that you cannot compare the score across brands that have different topics. Your answer engines. Visibility changes much from one answer engine to a different one. A combined number across four answer engines is an average of four different positions. Sampling. Answer engines give different results from run to run. Thus, each single reading has noise. For more information, see Why do LLM results change?.

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How to use the score correctly

Compare the score with your own past scores. This is the most reliable use. Use the same questions and the same answer engines in different weeks. Compare the score with competitors on the same set of questions. This comparison is valid, because Genezio measures each brand on the same questions. Do not compare the score with an industry benchmark. In a crowded category, 40% can be strong. In a niche category, 40% can be weak. A number from the topic set of a different brand is not a benchmark for your brand.

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Summary

Use the score as an instrument reading, not as a fact. Its direction is reliable, and its precision is a few points. You can always explain it when you open the conversations that it comes from.