Horatiu Voicu
Contributor
Horatiu Voicu is a seasoned Digital Marketing Consultant with over a decade of experience in SEO, PPC, and online strategy. Founder of Voiqu, he has been part of the Google Partners program since 2015, offering expertise in search engine optimization, campaign management, and analytics. Horatiu has worked with prominent organizations, including ANSWEAR.com and MTH Digital, optimizing paid search campaigns, managing large-scale budgets, and increasing ROI. Horatiu’s skill set extends to technical SEO, advanced website audits, and international marketing. With a strong foundation in digital tools like Google Analytics and HubSpot, he has also supported non-profits like WWF Romania by enhancing data tracking and ad grant utilization. Known for his critical thinking and passion for innovation, Horatiu continues to help businesses grow through strategic planning and measurable outcomes.
Articles by Horatiu Voicu
AI Agents 101: Understanding Their Role and Functionality
In today's rapidly evolving technological landscape, artificial intelligence and intelligent agents have moved from science fiction to practical business tools. Whether you're a developer looking to integrate AI capabilities into your applications or a business owner seeking to leverage automation for competitive advantage, understanding AI agents is becoming increasingly critical.
The AI Agent Evolution in Customer Experience: From Simple Chatbots to Intelligent Autonomous Systems
This article explores the evolution of AI agents in customer experience, from their humble beginnings to the current state of the art, and provides insights into how businesses can effectively test, implement, and optimize these systems to gain a competitive edge.
Retrieval-Augmented Generation (RAG) Is Fixing LLMs—But Is It Enough?
This comprehensive guide explores how RAG is transforming the capabilities of language models, its implementation, limitations, and whether it truly solves the fundamental problems faced by modern AI systems.